She/Her/Hers
in Ana's Words...
“Designs and patterns in nature have been developed for centuries in order to fulfill a need; from camouflage to courtship, natural patterns and colors fill our landscapes and oceans with a purpose and that is my principal inspiration”
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As a full stack designer, Ana Lorena has dedicated her career to creating products & experiences for various industries and countries all over the world. In recent years she has focused her practice in user experience as well as interaction & interface design, collaborating with startups as well as corporate teams.
More About Ana Lorena: Born and raised in Manizales, Colombia, Ana Lorena was surrounded by the cultural diversity of Colombian people as well as the natural variety of the Amazon forest. The lush nature of her surroundings developed in her a deep love for understanding patterns and functions in nature and social structures.
Ever since she was a child, she knew she would grow up to work as a designer. After she graduated from Industrial Design, Ana Lorena got her start as a packaging designer for “Juan Valdez”. Always in the pursue of new challenges, she moved to Medellin for an opportunity with renowned Colombian designer Argemiro Sierra which open doors for her to move to the US in 2014 to work as a user experience designer in silicon valley, where she resides.
Ana Lorena is a phenomenal UX designer and art director. She continually amazes me with creative skills during strategic development, concepting, design exploration and production. Lorena's artistic talents always bring every project to life. In fact, she dreamed up and executed one of the favorite Dreamforce projects I led.
I enjoy seeing her take business and product objectives, mix in a little customer research, define personas and swirl it all into full-blown user journeys and wire frames. And that’s when she really gets going. Hand-drawn illustrations, managing production vendors, build prototypes and making sure the vision survives to reality. All with unrelenting passion, enthusiasm and smiles.
Ana Lorena is an all-round design-thinker and team player. She approaches design problems from a user-first perspective. She has great passion for designing products in an iterative way, always receptive of feedback to facilitate the improvement of user experiences. At Fox Studios, Lorena has worked on not only Product User Interface, but participated in early stage development projects related to virtual reality and interactive visual experiences.
Outside of work, Lorena inspires all who know her by constantly applying her design skills to other interest areas, such as the empowerment of women through art
I had the pleasure of working with Ana Lorena this year developing Dreamforce 2018. She played an integral role in one of our teams creating a beautiful user interface for a digital experience. I must say her creativity and dedication during the creative peak was refreshing. She's a multifaceted designer with great working demeanor, a great personality and a willingness to go the extra mile when its needed. I'll would love to work with her again and will recommend her to any studio lead.
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