Hi, I’m Ana Lorena— a senior UX + ID designer with 10+ years of experience, using AI to craft science-informed, nature-aligned designs. I care about ethical innovation and building systems that create order and beauty in the world.
Mentoring on Skillshare — let’s connect if you're growing in UX.
Not open to new roles, unless you're building something bold and need a designer co-founder, email me here:
ana.design.n.art.88@gmail.com
Find me on IG, YouTube, and TikTok.
Launching Philanthropy Cloud at Dreamforce: Research‑Driven, Impact‑First
I led UX research and design for the launch of Salesforce’s Philanthropy Cloud at Dreamforce, translating insights from employees, nonprofits, and partners into a clear, intuitive experience that empowered giving and volunteering at scale.
Merging Startup Agility with Enterprise Scale: Shaping Pearson’s Bronte Tool for Learning
As an autonomous design lead, I guided the first version of Bronte — Pearson’s virtual learning tool — through a complex merger between a startup and enterprise teams. By listening closely to students, teachers, and authors, I helped integrate intuitive tools for learning and assessment, aligning fast-moving innovation with Pearson’s educational vision.
In-Store Stylist Experiences: 80% Sales Increase and 87% Reduction in Associate Errors
As a leader, I spearheaded a crucial aspect in enhancing the in-store stylist physical/digital associate experiences (AX) at Amazon Style. Through collaborative efforts, we increase conversion by 80% in the first week after launch and a notable 87% reduction in associate time waste and errors.