UX UI Design Dreamforce Salesforce philanthropy cloud

Dreamforce

Salesforce

Every year, Salesforce launches new products in the context of Dreamforce, & this year it was the turn of Philanthropy Cloud, the corporate impact platform  designed for this new era of giving. 

My Role

UX / UI / Art Direction

Industry

Experience Marketing

Client

UX UI Design Dreamforce Salesforce philanthropy cloud

The Problem

The challenge was to create an unforgettable physical & digital experience in the context of Dreamforce. It was also important that we could collect data for research from the conference attendees and get feedback for future follow up.

Challenges

  1. Team work: An activation of a new product of global scale is not a one-man project. Teams from Salesforce.org & GPJ Experience marketing had to come up together with concepts that would address the interest of all the actors involved in the product, including United way, Salesforce.com, and the users of Philanthropy cloud, whose logos were used on the activation endorsing the use of the platform. Multiple iterations were needed to create an integrated vision and execute successfully.
  1. Planning & Iteration:
    The timeline for the design had to be extended several times to reach the team and stakeholders/ partners goals to create a cohesive story.

Discovery

The first step was to understand every detail of the product and list important components and concepts to convey. Then think about metaphors that could explain this product in a few seconds.

Understanding Philanthropy Cloud

For employees, Philanthropy Cloud streamlines the process of donating to nonprofit organizations of their choice, as well as to company-specific campaigns. Employees who donate through Philanthropy Cloud can see their personal impact as well as the company’s impact in both dollars donated and hours volunteered. These numbers are updated in real time, providing instant visibility into overall giving. Employees can also donate when they are on the go via the Philanthropy Cloud mobile app.

UX UI Design Dreamforce Salesforce philanthropy cloudUX UI Design Dreamforce Salesforce philanthropy cloud

Initial User Flow

"Seeds Of Growth" Activation

UX UI Design Dreamforce Salesforce philanthropy cloud


In the game, the user was prompted to chose 3 causes from the The 17 UN Sustainable Development Goals. The platform allows the user to learn more about every cause and how can it help the global efforts.

Testing was done at every milestone of the project. User flows and visual prototypes were shared with stakeholders and partners (United Way) on a bi-weakly basis to get feedback. After numerous iterations.
‍“Seeds of growth” is a metaphor that portrays how every person donation of time or money, becomes a seed that with time and caring, grows a flower. All efforts together can create a beautiful flower field.